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Inform visitors that the environment is important to
you, and make them aware of what measures you have in
place to protect the environment.
Obtain feedback from guests by use of an environmental
visitor questionnaire.
Develop an environmental information pack for visitors,
promoting the steps taken to minimise your impact on
the environment.
Encourage other local businesses to become involved
in joint environmental ventures.
Demonstrate Environmental Responsibility
Gain accreditation - ISO 14001 EMAS - Green Globe 21
Achieve Recognised Awards
Making the public aware of your environmental efforts
can be used as a key marketing tool to improve business.
Achieving an award is one way of demonstrating environmental
responsibility and can bring national or even international
media coverage.
This section lists a range of awards aimed at improving
sustainable development within the tourism industry.
Excellence in England Awards
International Hotel Association - Green Hotelier of
the Year
For further information Tel: 0171 4673625
BURA
Best Practice Award Scheme
Interpret
Britain/Ireland Awards Scheme
National
Grid Community 21 Awards
The
Seaside Awards
British
Airways Tourism For Tomorrow Awards
The British Airways Tourism for Tomorrow awards recognise
and encourage sustainable tourism initiatives across
the globe. The awards, which have been run by British
Airways since 1992, are directed at all activities or
projects associated with tourism: tour operators large
and small; individual hotels as well as chains; national
parks and heritage sites. The Tourism for Tomorrow awards
are run annually and attract entries from all over the
world. Applicants are required to demonstrate how their
project meets one or more of the following environmental
objectives:
1. Social - how does it benefit the local community?
2. Heritage - how does it protect the cultural,
built and natural heritage?
3. Management - how do you manage the project in
terms of the number of people and their impacts on waste,
energy and water management
4. Communication - how do you inform visitors and
others about the environmental and social implications
of their tourism before, during, and after their visit?
5. Leadership - what is it that makes your project
a role model?
6. Sustainable Tourism - how does it contribute
to a better quality of life for everyone and for future
generations?
Award Categories include:
1. Protection Areas and National Parks
2. Accommodation
3. Tourism Organisations
4. Environmental Experience
Award holders may be recognised through:
UK travel programmes.
The BA in flight magazine.
Recognition at the Tourism for Tomorrow Awards.
Publicity through the BA worldwide media communications.
For further details and an application form contact
Maxine Kibble
Tel: 0208 7385816
E-mail: Maxine.j.kibble@britishairways.com
(back to
sustainable tourism)
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